In the earlier days of Search Engine Optimization, more links meant better authority. As a result, link building services were popularly used as a way of improving site ranking. Even so, backlinks were not a good measure of the quality of websites anymore. Consequently, Google introduced some critical changes. Currently, the search engine takes into consideration the quality of backlinks that point to your website. Simply put, some links are considered good, while others are just bad.

Maybe you have no competitors who will catch you with any form of negative SEO. Despite this, you could still build lots of bad links over time, especially if you fail to check the backlinks of your websites on a regular basis. Thankfully, you can now use a bad backlinks checker to check the quality of your backlinks.

What factors matter when classifying a link as good? Below we outline the most critical factors that ought to be taken seriously:

i. Relevance

The search engine giant determines link quality by relevance. An e-commerce store that specializes in electronics linking from a technology blog is considered relevant. A football blog, on the other hand, is not so relevant.

ii. Trustworthiness

Backlinks coming from high authority and trustworthy domains will certainly improve the rank of your website. For instance, if the New York Times is linking to your website, the link credibility will be higher than one from a fantasy football blog. As an example if you try to rank “Air Snore” you will need some backlinks from Health websites.

Bad Backlinks

According to Google, the unnatural or bad backlinks are the ones that look manipulative, deceptive, or artificial. The following make bad links.

i. Exchanged or Paid links – There are many link exchange groups where individuals link to each other’s sites. Some sites also engage in the sales of links, which is against the rules according to the Google Webmaster Guidelines. Ex: Toddlers Toys used to have a trade link for Vtech toys Australia.

ii. Irrelevant Links – a link appearing on a page without any context is considered unnatural.

iii. Links generated by aggressive building tactics – This may involve posting your backlinks in blog comments and forums all over the web by using a software that essentially automates the backlinking process. Yet another tactic involves posting links in low-quality directories.

iv. Linking using over-optimized anchor text – Involves linking all over the web with exactly matching keywords.

It is critical that you use a good research tool or backlinks checker to check the backlinks of your site while ensuring it has a healthy profile. This will enable you to keep building backlinks approved by Google while avoiding the harmful backlinks that may lead to costly penalties that may make it harder for you to rank your site. You will also need to learn on how to structure your blog URL.

Links always matter in every possible way. Moreover, you need to put in measures in place that will adapt to the constant changes that Google applies. To do this effectively, it is imperative that you follow the Webmaster Guidelines and utilize a number of opportunities that will help you improve your SEO strategies.

If you have neither the skills nor the time to build your healthy backlink profile, you should consider the audit services that will complete the job effectively. Furthermore, you should keep checking your websites regularly for bad backlinks using a robust bad backlinks checker.

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