Ever thought how a website appears in the top search results of Google or any other search engine? For a layman, this may not be a concept to pay attention to, but if you’re keen to opt digital marketing as your profession then understanding the SEO essentials is the first step for you.

SEO (Search Engine Optimization) is a set of technique which is performed to improve the Google rankings of the particular website. In this, quality and quantity of links, both matters to a great extent. Being a beginner to the SEO world, you may find it difficult to figure out the results, but ensure a seamless process of activities to attain better & long lasting results.

Generally, the results can be witnessed at least after 3 months (approximately) of regular link building for the website. The time epoch may vary, as it completely depends on the keyword research & complexity of the website concept.

Types of SEO-

There are always two ways to lead your path, one is legitimate and another, of course, is illegitimate. Here is a brief detail to this concept.

White hat SEO– Here the link building is done through genuine and high reputation links which ultimately gives organic results.

Black hat SEO– Whereas, black hat SEO is when it is performed through spam or low-quality link building. This process may attain faster results but that lasts for few weeks only.

Let’s check out its paramount factors that you can’t afford to miss. Take a quick look-

Link building – 70% of SEO is all about link building. In layman’s language, you can say it is the base of your SEO activities to be performed. Here, multiple links are formed to share the website link on multiple platforms, just to increase the visibility of the website.

Content optimization – You must have heard ‘Content is king,’ and that’s pretty much true as well. Content plays a huge role in the SEO. Whether it is off-page or on page SEO, both the aspects are completely dependent on content. Right from posting a blog to writing blog comments, content is all over SEO.

Website optimization – Sometimes the structure, content or the web designing is not apt according to the demand of targeted audience. An SEO executive is supposed to analyze your website & see if there’s any website flaw which may be affecting the website rankings directly or indirectly.

Keyword research – SEO activities start after keyword research. For this, you need to brush up your skills a bit because finding out selective keywords out of thousands of choices may become challenging for you. For instance- you’re running an SEO agency in Perth or Sydney or you may get the options like- Perth SEO company or Sydney SEO company and much more. Out of such choices, check out the competition of each and every keyword is what matters the most.

SEO is one concept that cannot be understood or nailed over night. For this, a lot of research & legwork is required. The more you practice, the more you earn efficiency. It is always beneficial to ask for a digital marketer’s guidance to grasp more about it.